In a move set to redefine the intersection of sports and aviation, Liverpool FC (LFC) and Japan Airlines (JAL) have announced a landmark partnership aimed at leveraging their respective strengths to foster global growth and community engagement.

The agreement, spanning both men’s and women’s teams, marks a pivotal moment for both organizations as they embark on a journey to enhance their international footprint.

Ben Latty, Chief Commercial Officer at Liverpool FC, expressed enthusiasm about the collaboration, emphasizing the shared values of ambition and connection that underpin the partnership. 

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"We are delighted to welcome Japan Airlines onboard," Latty remarked. This alliance aligns perfectly with our strategy to deepen our global presence and connect more profoundly with our diverse fanbase worldwide.”

Liverpool FC boasts a staggering social media engagement exceeding 1.5 billion fan interactions, making it the most-engaged club in the Premier League.

The club’s global popularity is further underscored by its status as the most-watched European football club, commanding a massive following across continents.

This partnership with Japan Airlines promises to enhance fan experiences through unique activations and exclusive opportunities.

From Japan Airlines’ perspective, Junko Sakihara, Deputy Senior Vice-President of Customer Experience, highlighted the significance of the partnership in strengthening customer relationships and engaging with Liverpool FC’s passionate fan community. 

"We are thrilled to embark on this journey with Liverpool FC and look forward to deepening our connections with football enthusiasts globally," Sakihara affirmed.

Central to the collaboration is a shared commitment to community empowerment and youth development. Through joint initiatives with the LFC Foundation, Japan Airlines aims to make a positive impact on young people across the world.

Minako Kent, Managing Director of Global Marketing at Japan Airlines, emphasized their dedication to nurturing multinational talent and supporting communities they serve, aligning closely with Liverpool FC’s ethos.

The partnership’s inaugural initiative will commence with a youth football clinic coinciding with Liverpool FC’s pre-season match in Philadelphia.

This event will offer young fans a unique opportunity to engage with the sport they love and foster their passion for football.

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