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Manchester United have unveiled their new jersey which blends old with new and revealed the inspiration behind the design.
Manchester United and adidas have officially unveiled the club’s highly anticipated home kit for the 2024/25 season, marking a bold departure in design that pays homage to the club’s storied history while embracing cutting-edge technology and aesthetics.
The 2024/25 home kit draws inspiration from a historic jersey worn by the Busby Babes during their 1952 tour, which utilized reflective materials to enhance visibility under the newly introduced floodlights of that era.
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This unique heritage is reimagined in a modern context with a striking gradient of red shades that cascade from light to dark across the jersey.
This gradient effect, coupled with a vibrant, flame-like red insert along the side panels of both the shirt and shorts, creates a dynamic visual impact, especially under stadium lights.
Sam Handy, Senior Vice President of Product and Design at adidas, highlighted the kit’s innovative design philosophy:
"The colour red is integral to Manchester United’s identity, and this season, we aimed to innovate while honoring the club’s rich heritage. Our inspiration from the 1952 shirt’s color-shifting capability influenced this contemporary kit, designed to captivate attention on and off the pitch."
Technologically, the kit is crafted for optimal performance. The on-field version incorporates HEAT.RDY technology, engineered to maximize airflow and enhance breathability, ensuring players stay cool under pressure.
For fans, the AEROREADY technology in the replica jerseys offers sweat-wicking properties, keeping supporters comfortable whether they're cheering from the stands or wearing the kit for everyday use.
Beyond its performance attributes, the new kit incorporates symbolic elements that resonate with Manchester United’s identity.
The traditional crew neck and adidas’ iconic three stripes, rendered in contrasting white, underscore the club’s partnership with the sportswear giant.
Additionally, the kit features the logo of Snapdragon, United’s principal partner, further solidifying the club’s commitment to global excellence both on and off the field.
Fans can now purchase the 2024/25 home kit through various channels, including online at United Direct, in person at the Megastore in Old Trafford, and select adidas retail outlets.
This accessibility ensures that supporters worldwide can don the latest iteration of Manchester United’s iconic red jersey, embodying the club’s enduring legacy and forward-thinking spirit.
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Source: Citizen Digital
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